Haagen-Dazs Ad

I love the simple grid layout of the items of this picture because it presents everything in an elegant and organized manner. Like with my previous post, it is relating two seemingly unrelated things, this time a violin and Haagen-Dazs ice cream bars. A violin must be precisely crafted to creating perfect music for the ears, and their ice cream is also crafted of the same nature to create a perfect taste. The color pallet of the violin parts and the ingredients of the ice cream are of similar hues and are in the same orientation (as their counter parts) so it is very easy to see the message that they are portraying. Overall very elegantly done, makes me want to buy expensive ice cream.

- Catherine

Lurzer's Archive Vol.6/2013 Page 61

Turn your boring food into (super expensive) art!

I now realize I could have cropped this differently so the important parts of these ads are more clear, but here are the same ones I found online for your viewing convenience: The first one, Starry Night, bonus one that isn't in the magazine. 

What attracted me to these ads for "le charcutier" was the fact that they managed to take famous art pieces and relate them to their kitchen products, two seemingly unrelated things and it makes perfect sense. The ads themselves are very simple: The before and after paintings, the price, and the product in the corner, which shows how well they have executed this because no further explanation is required. The painting to product pairing is also very suitable and completely supports the message.To me, this ad says "Sure, you can make good food, but with our products, you can make amazing and memorable food!". 

These ads came from Lurzer's Archive: No.5, 2013, Page 60. I highly recommend this magazine to anyone who needs inspiration because it's just pictures without the interruptions of articles. 

- Catherine