I now realize I could have cropped this differently so the important parts of these ads are more clear, but here are the same ones I found online for your viewing convenience: The first one, Starry Night, bonus one that isn't in the magazine.
What attracted me to these ads for "le charcutier" was the fact that they managed to take famous art pieces and relate them to their kitchen products, two seemingly unrelated things and it makes perfect sense. The ads themselves are very simple: The before and after paintings, the price, and the product in the corner, which shows how well they have executed this because no further explanation is required. The painting to product pairing is also very suitable and completely supports the message.To me, this ad says "Sure, you can make good food, but with our products, you can make amazing and memorable food!".
These ads came from Lurzer's Archive: No.5, 2013, Page 60. I highly recommend this magazine to anyone who needs inspiration because it's just pictures without the interruptions of articles.
- Catherine
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