Shampoo for hairloss

This is an ad for Clear Anti-Hairfall shampoo, which I can only assume is a shampoo that helps decrease hair loss. I like how the myths to prevent hair loss are written by using various stages and angles of balding men. The idea is unique and I don't recall ever seeing anything similar before. To me, the ads say to use their shampoo because if you keep believing the myths, you're hairline can look like those of the men making this ad.

- Catherine

Lurzer's Archive: Vol 6-2013, Page 48

Keeping Tabs

This is an ad for creativity-online.com, which is part of adage.com, a website dedicated to news regarding marketing and advertising. I just love the illustrated stickers that they want you to use to label creative pieces according to what pictures are depicted. I also like how they have included an illustrated background to present the stickers on instead of just having them there. Will I ever use these? Probably not because they are just too cute!

By the way, the list says:
A: Award-worthy
B: Disturbing
C: Funny
D: Further research
E: I did it!
F: I wish I did it!
G: Mind-blowing
H: Music
I: Sexy
J: Dynamite

- Catherine

Creativity: Nov. 2008

Don't let bad breath do the talking.

This ad for Mentos chewing gun in Shanghai makes good use of photography and some photoshopping to get their message across. The Chinese is subtle and the speech bubble goes so well with their corresponding food that it really seems like the food is doing the talking. I am surprised with the use of blue cheese because cheese isn't that popular with the Chinese, so I don't think blue cheese is that common. I could be wrong though, especially since I've never been to Shanghai which for all I know, could be more westernized than the other places I've been.

- Catherine

Lurzer's Archive: Vol 6 - 2013, Page 51

Recycle Your Phone

This is a creative ad for phone recycling company. They are playing off the fact that some songs are just recycled versions of previous songs and that people have made a lot of money off of that. So now they encourage normal people to do the same by recycling their phones and getting paid to do so. I think for this to be successful, the songs have to be known to the viewer so they have chosen popular songs.

- Catherine

Lurzer's Archive: Vol 6 - 2013, Page 95.

Meat or Fish

I tried finding the product online with no luck, all I know is that it's a wine called "Meat or Fish". Perhaps it pairs well with the two? I just like how realistic the animal hybrids, which play off of the product's name, are even though it's a bit unsettling. Hopefully one day I'll be able to photoshop like that. 

- Catherine Yao

Lurzer's Archive: Vol 6 - 2013, Page 41