This ad for Mentos chewing gun in Shanghai makes good use of photography and some photoshopping to get their message across. The Chinese is subtle and the speech bubble goes so well with their corresponding food that it really seems like the food is doing the talking. I am surprised with the use of blue cheese because cheese isn't that popular with the Chinese, so I don't think blue cheese is that common. I could be wrong though, especially since I've never been to Shanghai which for all I know, could be more westernized than the other places I've been.
- Catherine
Lurzer's Archive: Vol 6 - 2013, Page 51
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