This is a creative ad for phone recycling company. They are playing off the fact that some songs are just recycled versions of previous songs and that people have made a lot of money off of that. So now they encourage normal people to do the same by recycling their phones and getting paid to do so. I think for this to be successful, the songs have to be known to the viewer so they have chosen popular songs.
- Catherine
Lurzer's Archive: Vol 6 - 2013, Page 95.
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