When Ernst & Ernst changed their name to Ernst & Whinney, designer George Tscherny created this distinctive image to show the transition to their new name. By picking this specific typeface, he was able to simply rotate the E ninety degrees to create the W with minimal adjustments. This is design is very well done because it is so simple, but communicates perfectly the changing of the name.
- Catherine
Baseline: Autumn 2013
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