I love the minimalist design of this ad for the New York Lottery. It makes it very clean, simple, and open. I also like how the phrase is written out. Because of the italicized serif font, along with the image, you would think that it would be some philosophical quote or something, but no, it is just a completely random thought that has nothing to do with the setting of the actual image. It makes it unexpected and therefore very humorous.
- Catherine
Lurzer's Archive: Vol.1-2014, Page 79
No comments:
Post a Comment